London Aquarium Partnership: This concept utilizes a Fake Out-of-Home (FOOH) approach, with CGI transforming an Underground carriage into a surreal tropical aquarium. The striking visual was conceived to promote discounted TfL travel to the attraction.
Off-Peak Fridays: this piece promotes the Off-Peak Fridays offer. The video shows confetti bursting from platform turnstiles upon customer tap-in, creating a celebratory visual metaphor for the discount.
London Overground Rebranding: To announce the renaming of the London Overground lines, a series of videos was developed using a clean hide-and-reveal graphic device. This approach ensures a direct and clear communication of the new line identities.